I’m sorry your house didn’t sell. Please don’t be too discouraged.
I analyze expired listings almost every night. It helps me keep up to date. Usually, I can tell right away why a property didn’t sell. In many cases, I have found that a simple oversight may have prevented your sale — and contrary to popular belief it isn’t always the price.
Did your last agent use a salability checklist? A salability checklist is the result of years of research and is the only tool that guarantees your property will sell. It also reveals any weak points in your previous marketing strategy.
Now that the listing has expired, you should call me now for two reasons. The first reason is that I limit the number of people I represent. The second is that I only take listings I can sell.
If your previous agent worked the way I do, you wouldn’t be in this dilemma.
After analyzing your home’s salability, I am confident that if marketed correctly, your home can still be sold quickly for a good price. On the other hand, if the sale is not handled expertly at this point, you run the risk of a much longer marketing period and losing thousands of dollars.
This is because the property may become “stale,” and the price may have to be reduced to “below market” value to effect a timely sale. I can ensure this situation is avoided.
I have a proven marketing strategy, which gets “expired” listings quickly sold for top market value. Although you are re-listing, I can ensure that your home receives as much attention as the brand new listings. I’m sure you can understand how important this is, and I suggest that you meet with me as soon as possible if you are serious about successfully completing the sale of your home.
However, I do want to impress upon you that I should definitely be consulted before you commit to another listing with anyone. Why? Because all real estate agents are not created equal. My marketing techniques are the most advanced in the industry, and my extremely low expired listing ratio proves that they work.
I will custom tailor a marketing program to suit your home and situation. I even have a specialized strategy to recharge interest in a listing that has expired, as yours did. Why do I go to all this extra effort? Because you deserve the best.
I use a simple process to make things easy for both of us. First, I’ll ask you a few important questions so that I can be sure of what it is that you’re trying to accomplish. Then I’ll look around the home, and more specifically, I’d like you to show me the things you wish the agent had paid more attention to, and tell me in detail why you bought the home. We’ll sit down for a few minutes and carefully analyze why the home didn’t sell. I’ll give you my honest opinion of its value, and what I feel you can expect to net. I’ll explain why I'm so different from our agents and why you’ll get more through me. Then, we’ll be in a much better position to know whether we want to pursue this and carry on any further.
And if you decide you don’t want list with me, don’t worry. I won’t mind a bit, because I’m only interested in taking on new clients who feel GOOD about going ahead.